The growth platform for fitness, wellness & sports businesses
Fuller programs. Fewer no-shows.
More repeat business.
Hurdle is more than booking software. It gets you found, turns clicks into paid signups, chases missed payments, and wins back the people who drift away.
Trusted by growing clubs, leagues, academies, gyms, and studios
Every overdue balance chased. Every lead followed up.
Set a routine once. Hurdle works through your payments, leads, and lapsed members on schedule, decides who needs what, drafts every message, and waits for your OK before anything sends.
Saved agents
Overdue balance chaser
Mon · 8:00 AMNew-lead follow-up
Daily · 7:30 AMWin-back campaign
Mon · 9:00 AMRecent chats
Net revenue retention
Financial health & forecast
Don't just take our word for it
Real programs growing enrollments on Hurdle.
marketing & parent support
Hurdle's AI consolidated Square, Google Sheets, and WhatsApp into one platform, and now runs the marketing funnel that fills their soccer programs.
Switched from Square + Sheets
Dr. Nicolas Navarro · Dr. Phillips Soccer Club
Read case study
to launch & start enrolling
Hurdle's AI built JTA's full site and registration flow in a day, they were enrolling students online that same afternoon.
Switched from WellnessLiving
Master Jaehyun Jeong · JTA Taekwondo Academy
Read case study
in their first season
Hurdle's AI built FCO's registration pages and ran payments, filling football, basketball, soccer, and cheer in season one.
Switched from SportsConnect
George Poole · FCO Sports
Read case study
enrolled online
Hurdle's AI handles registration and payments for St. John's basketball and football: hundreds of players now sign up online.
Switched from Citrus Sports
Jon P., Director of Operations · Rock Sports Academy
running on autopilot
Hurdle's AI runs SC Parkour's summer-camp enrollment end to end, so owner Shorme Norte spends zero time on manual sign-ups.
Switched from WellnessLiving
Shorme Norte, Owner · SC Parkour
Five places growth is won or lost.
45% of people now ask AI for local recommendations, up from 6% a year ago. Hurdle runs all five stages as one flow.
Get found
Search and AI answers point to you.
Convert
Signup takes a minute, on a phone.
Get paid
Cards on file. Failed charges retried.
Keep them
Follow-ups go out without you.
Know more
What's working, in plain language.
68% of local searches end in an AI answer, and most businesses are never named in one.
Your website and booking pages come pre-optimized for ChatGPT, Claude, and Gemini, so you're the one they name.
47 hours, on average, to answer a new inquiry.
Under 5 minutes, day or night, while they're still deciding.
Everything waits for a person to get to it.
Routine questions handled; anything tense reads as tense and comes straight to you.
AI that handles the busywork.
While you're at practice, Hurdle is answering questions, following up with interested members, and keeping track of who still needs to pay.
Never miss a follow-up again
AI responds instantly to new inquiries and keeps the conversation going.
Stop answering the same questions
Your website chatbot answers member questions 24/7, even at 2am.
Get answers without spreadsheets
Ask questions in plain English. Get real answers in seconds.
AI spots issues before you do
AI surfaces problems and suggests next steps. You approve, it does the work.
One platform, eight products
Built to work together from day one. One login, one bill, zero integration headaches.
Why organizations switch to Hurdle
Built from the ground up with AI, not retrofitted onto a legacy codebase.
AI-native platform
Natural language search, AI-generated waivers, smart team balancing, and proactive insights.
Up and running in minutes
No implementation consultants. No 6-week onboarding. Just sign up and start.
Transparent pricing
Free for organizations under 50 members. No hidden fees or annual contracts.