All-in-one AI platform for fitness, wellness & sports businesses
Meet your AI teammate that runs your sales, marketing, support, and operations
Hurdle's AI markets your offerings, builds sign-up and booking pages, collects payments, and follows up with every prospect and member so you can focus on what you do best.
Trusted by growing clubs, leagues, academies, gyms, and studios
Powerful agents that run your business
A tireless team of AI agents working in the background of your club, gym, or studio — converting new leads, winning back lapsed members, filling open programs, and turning your data into more revenue.
Saved agents
Overdue balance chaser
Mon · 8:00 AMNew-lead follow-up
Daily · 7:30 AMWin-back campaign
Mon · 9:00 AMRecent chats
Net revenue retention
Financial health & forecast
Don't just take our word for it
Real programs growing enrollments on Hurdle.
marketing & parent support
Hurdle's AI consolidated Square, Google Sheets, and WhatsApp into one platform — and now runs the marketing funnel that fills their soccer programs.
Switched from Square + Sheets
Dr. Nicolas Navarro · Dr. Phillips Soccer Club
Read case study
to launch & start enrolling
Hurdle's AI built JTA's full site and registration flow in a day — they were enrolling students online that same afternoon.
Switched from WellnessLiving
Master Jaehyun Jeong · JTA Taekwondo Academy
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in their first season
Hurdle's AI built FCO's registration pages and ran payments, filling football, basketball, soccer, and cheer in season one.
Switched from SportsConnect
George Poole · FCO Sports
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enrolled online
Hurdle's AI handles registration and payments for St. John's basketball and football — hundreds of players now sign up online.
Switched from Citrus Sports
Jon P., Director of Operations · Rock Sports Academy
running on autopilot
Hurdle's AI runs SC Parkour's summer-camp enrollment end to end, so owner Shorme Norte spends zero time on manual sign-ups.
Switched from WellnessLiving
Shorme Norte, Owner · SC Parkour
New software shouldn't take a year to implement.
Here's what you can get done
with Hurdle in just 30 days.
Get set up.
- Connect your payment processor
- We clean up and import your member list
- Your programs go live with online registration
AI handles the busywork.
- Parents get answers instantly — you review anytime
- Interested families get follow-ups automatically
- Payment reminders go out on time
See what changed.
- No more missed follow-ups
- More sign-ups without extra work
- You spend time coaching, not emailing
AI that handles the busywork.
While you're at practice, Hurdle is answering questions, following up with interested members, and keeping track of who still needs to pay.
Never miss a follow-up again
AI responds instantly to new inquiries and keeps the conversation going.
Stop answering the same questions
Your website chatbot answers member questions 24/7 — even at 2am.
Get answers without spreadsheets
Ask questions in plain English. Get real answers in seconds.
AI spots issues before you do
AI surfaces problems and suggests next steps. You approve, it does the work.
One platform, eight products
Built to work together from day one. One login, one bill, zero integration headaches.
Why organizations switch to Hurdle
Built from the ground up with AI — not retrofitted onto a legacy codebase.
AI-native platform
Natural language search, AI-generated waivers, smart team balancing, and proactive insights.
Up and running in minutes
No implementation consultants. No 6-week onboarding. Just sign up and start.
Transparent pricing
Free for organizations under 50 members. No hidden fees or annual contracts.